Digital Daisy

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Where do I start with my website?

"Where to start planning a new website?" is a question I am asked quite often. This is a broad question and many resources already exist that help getting to the right answers.Here is a link to a comprehensive blog post on the topic "Preparing to work with a designer: What to bring to the plate when you are planning your website?" It is well worth the read.Or perhaps you prefer to get advice

What are Canadians Doing Online?

Stats Canada published the following information on May 10 2010 with regard to how Canadians use the Internet at home.Interesting that a popular use, Travel Planning, remained at the same level as two years prior, while the use for health & medical research; watching TV & Video online increased significantly as did contributing to social media activities (blogs etc.).

Haul Videos more Powerful than Like buttons?

ABC News recently reported on a new trend on YouTube called Haul Videos. Teenage girls, predominantly, use one of their favourite things, their web cam, to video blog (vlog) about one of their other favourite things: shopping.Girls show off their purchases online, become YouTube stars and even attract sponsorship. The power of these "consumer reviews" by a group with tremendous retail

8 Tips: Listening as a Marketing Strategy

What a scramble to get on the social media bus - we tweet, update statuses, blog, comment and create. However, it is generally accepted that listening is the most effective social media marketing strategy. Here are some ideas for keeping your ear to the ground...1. Eavesdropping on Twitter - Twitter Search Twitter Search is ideal for finding out what is being said. No Twitter account is

7 Essential Social Media Instincts for Small Businesses

Small business owners see both the opportunity in social media and at the same time grapple with a successful strategy for using it. I found this useful article by Rohit Bhargava that captures solutions well.Rohit says "being good with social media has very little to do with your technical ability." (big relief eh!) Essentially he makes these points - please read his full post for the entire