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Bookmark this: Social Media Workshop June 1

It is exciting to announce our first mini conference on Social Media. Sarah Stoodley agreed to do a presentation on Twitter - sharing strategies learned as the official Tweeter for Memorial University (@memorialu).Sarah is such a vivacious presenter and has a host of real life examples that she draws from.John Feltham will present a few of the exciting case studies that he has worked on. John

Juno Awards' Melanie Berry's Top 10 for 2010

In a recent presentation to the members of NLOWE at a breakfast session, CARAS CEO Melanie Berry shared her top ten entrepreneurial priorities for 2010 while in St. John's for final arrangements for the 2010 Juno Music Awards.Expressing the value of mentorship in her career, Ms. Berry cited these as her important entrepreneurship and life lessons:Always treat others as you would like to be

11 Hot Tips for Techknowledgeable Writing

Well... they were hot when I wrote them originally 4 years ago. But I think it is still valid for creators of website content - layout and presentation can make or break the deal...1. Put yourself in the reader's positionWhat is the most important thing on your website or in our email, newsletter or blog for users? (Use your web statistics to form and opinion on this.) In each and every

What Twitter Can Do For You

There is often Much A-twitter About Nothing, as Shakespeare no doubt would have said today. But hard to dispute is that Twitter is being used to deliver results, and here are some suggestions how...A business acquaintance of mine manages a hotel in a scenic travel destination that is somewhat off the beaten track. Every morning he searches Twitter, using a few key words that include the name of

Managing the Conversation in Social Media

Here is an interesting high level discussion about the conversation in social media - how businesses can use them, what can be gleaned from being a part of the conversation and how social media conversation is becoming the way consumers are expected to be treated. Marketers have always dreamed of engagement with their brand and suddenly social media has dropped the opportunity in our laps. The