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Twitter must currently be the most confusing social tool with ordinary mortals trying to understand how to use Twitter as a business tool. One of my favourite tweets comes from @nltweets with daily tweet-releases of travel ideas and deals in Newfoundland and Labrador.Dr. Ralph Wilson's Web Marketing Today had this video post with ideas for using Twitter for customer service, selling and fund
The increase of user-generated content, comments and reviews on the Internet leaves your business vulnerable to unsolicited comments. All you need is to Google, Yahoo or Bing your business name to find what is being written about you - and not always BY you.In this article, "Three Best Ways to Improve Your Online Reputation" the Wall Street Journal Online provides this advice:1. Reach out
If you're a business owner or manager that believes someone else can create your company web site or Internet marketing campaign without your direct involvement, read on...A successful web project - whether it involves your web site or an Internet marketing campaign, requires your involvement as small business owner on some level. Discuss this up front before signing a contract. Typically this
Negotiate UpfrontWhen you build or extend your house, you're highly aware of the importance of finding the right contractor, negotiating the price to include all known costs upfront and getting a time line nailed down.Ask for Referrals and Check ReferencesA successful web project requires the same. Find a web developer by asking your colleagues and associates who they worked with and whether
Further to last week's blog post about the pigeon that outpaced Telkom's broadband connection, this recent cartoon that appeared in the South African press: